What is industrial photography?
Industrial photography services include a wide range of start-up, corporate, manufacturing and service businesses. In this type of photography, attention is paid to a specific product or product that is among the products of a company. The goal in industrial photography is to depict a product with all its details, so that the audience or potential customers can understand the nature of the product and its features with a high percentage.
In industrial photography services, an original is considered as a default. The consumer is familiar with the product he is going to buy, and in industrial photography our goal is to persuade him to buy the product by showing its beautiful effects while maintaining a detailed and microscopic view.
The importance of industrial photography
It doesn’t matter if you own an online store on your Instagram page or website, or have a shop or a company to sell your products. Industrial photography is a necessary stimulus in any situation to introduce products and increase sales of your business.
Whether it is the result of industrial photography services, professional photos of your product guide catalogs, or whether these photos are placed on the virtual network pages of your company or business, the quality of the photos and the elements used in them, all They show the visual identity and credibility of your business.
But there is something more important than industrial photography, and that is the team or person to whom the industrial photography service project is entrusted. The desired output from the industrial photography services will only be desired by every employer if all the photos are accompanied by professional tips and quality and internationally recognized standards.
Paying attention to the features that are unique to the business and inserting it into the different elements and components of the photo is a task that is achieved after field research and business meetings with the employer. Professional operators of industrial photography services, taking into account these matters, help the success and positive impact of industrial photography output in increasing the audience and sales of products or services.
Important points in industrial photography
Use a simple background
The purpose of industrial and advertising photography services is to draw the audience’s attention to the product; Therefore, the use of additional elements that will draw his attention to something other than the main subject of the photo should be avoided
Taking pictures from different angles
By photographing various sides and details of the product, we will present a more complete picture to the audience
Product preparation
Before placing the desired product in front of the camera lens, remove possible defects and defects; Like a stain or a wrinkle on a dress.
Camera white balance settings
Lack of proper understanding of the light conditions and as a result of incorrect white balance settings of the camera, the color of the product and as a result the most important part of it, which is an important factor in persuading the audience to buy the product, will be distorted and incorrect.
Optimal use of the psychology of colors
With detailed knowledge of the psychology of colors and its effect on the behavior of the audience, as well as its optimal use in order to match the color of the product, the effect of the photo on the creation of buying behavior in the audience significantly increases.
Actual product size
By paying enough attention to this principle, you will eliminate one of the challenges of internet sales. The size of the product is very important for the buyer, especially in the sale of clothes or household items, so the photographer’s effort should be to record the actual size of the product.
Pixaft working method in advertising photography
Project proposal
By completing the project schedule, and providing a copy of it to the client, the estimated times for things such as preparing the decor and space, project tools and equipment, the time required for photo editing and other things, as well as the costs related to Each is specified.
ideation
In the next step, the advertising photography team, based on the information received from the customer and the research done, exchange opinions and ideas for the desired advertising photo and photo story.
Communicate with the customer
Before taking operational steps, we must find out the customer's opinions, his business information and his expectations from the advertising photography project.